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Up-Levels Entire Workforce To Bring In Top Industry Talents

HOORAE Media is the award-winning multi-faceted entertainment media company led by Issa Rae. The venture includes HOORAE Film & TV, digital and houses the groundbreaking companies ColorCreative Management and the audio arm, Raedio. A growing powerhouse in entertainment, the company signed a five-year, $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.

Without a formalized HR infrastructure, HOORAE sought the expertise of Dr. Tana M. Session to develop an inclusive and competitive talent strategy that reflects the voices represented in the stories HOORAE shares by attracting top industry talents.



Talent strategy that enables internal growth while remaining competitive for top industry talents


People management opportunities for leadership development and growth



Workforce capabilities by upskilling entire departments and leadership coaching

How Dr. Tana M. Session provided her expertise in actualizing a people strategy that brings in top talent:

  • Workforce Planning. By keeping a pulse on the industry and based on workforce data, Dr. Session worked with executive stakeholders to identify areas of growth in HOORAE's talent strategy.

  • Performance Management. Implementation of a formal Performance Management took HOORAE's people strategy to the next level, and ensured a fair and equitable assessment process of employee performance.

  • Continuous Learning & Development. By developing a culture of learning, Dr. Session coached leadership and teams on agile thinking and growth mindsets, enabling professional development as a positive part of the company.

HOORAE has consistently elevated internal candidates to higher-level roles, demonstrating a strong culture of growth. In addition to investing in high-potential internal candidates, the company continues to attract top industry talent by refining and adapting its people strategy.


Dr. Tana M. Session notes that HOORAE's people culture reflects the voices in the stories they share and uniquely positions the company as an industry trailblazer.

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